Access to deep, enterprise-capable data storage, with a minimum of 5.5 terabytes of data, or more with add-ons.Data views are analyses of data collected from a connection of multiple sources.Report-time data processing relies on any data stored within the Adobe Experience Platform’s data lake and enables more customizable reports.Profile IDs that connect data from customer engagements across all touchpoints.Safe usability of personally identifiable information in analysis and reporting (the platform is HIPAA-ready).But there are still plenty of additional, more easily distinguishable key features unique to CJA, like: When you have this kind of analytics power, you’re better able to allocate your time to the efforts that work, fix what’s broken, and predict what will work for your customers next.īeing the next level up from Adobe Analytics, there are many features you’ll find are similar between the two. It’s easier to draw connections between segments of customers that are alike and find out what customized messaging or specific touchpoints work for them and what doesn’t. Then, you can process that data and visualize it in any number of ways with CJA.īecause Adobe’s journey analytics take a bird’s eye view of your data, it’s better able to help you see where your funnels flow and where they drop off as a collective. Whether your customer touchpoints happen on an app, in a store, over the phone, or somewhere else, Adobe Experience Platform’s customizable integrations are capable of collecting and storing it all. But Adobe Customer Journey Analytics (CJA) is built specifically to analyze data holistically from all channels that a customer touches, and then tie all those data points together across a customer’s profile.ĬJA by Adobe accomplishes this analytics wizardry via its connection to the Adobe Experience Platform (AEP)-a central hub for the collection of customer data through any source. Both tools are incredibly powerful data analysis engines. Think of Customer Journey Analytics by Adobe as the next step up from Adobe Analytics. What is Customer Journey Analytics (CJA)?
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